Friday, October 15, 2010

Making Money Advertising






But do service providers like Facebook really have any other option? The need is for better distribution, not just to the browser but to apps of all varieties on mobile devices, tablets and other platforms.



The bet they are making is that they can offer free APIs to developers. Those developers spread Facebook to the far reaches of our distributed economy. Over time, Facebook can leverage all that data and make a profit, too.



That can be a risky bet. Asay points to David Hansson of 37Signals, a skeptic of Facebook's strategy.



Hansson writes:



"Maybe Facebook just needs to mature, you say. If we give them just a few more years, the profit fairy might drop by and sprinkle her billions all over Facebook and its shareholders. I call fat chance.
Facebook has been around for seven years. It has 500 million users. If you can't figure out how to make money off half a billion people in seven years, I'm going to go out on a limb and say you're unlikely to ever do."


Asay goes on to point out that it's how companies parse the data that determines success. Twitter, for instance, now has its own URL shortener to track all kinds of information across the Web. That's a big deal for advertisers who are trying to define the value of advertising through an activity stream.



Next Big Future compares Facebook to Google. Facebook, from their point of view, has a long way to go:



.

...Currently, Google makes fourteen times as much revenue per impression as Facebook. Currently, Facebook has 7.07% of Internet traffic. To increase revenue by 14 times, they would need to serve 98% of today's web traffic. Admittedly, web traffic will increase but it still requires Google to push less than 7% of Facebook traffic to equal the same revenue.



The reason for the lower revenue per impression is that people surf Facebook for friends and social and not to buy. That is why Facebook Marketplace failed.



What may set Facebook apart is the data that comes with social interactions. That can sometimes be converted more easily to virtual currency than real cash. Gestures provide ways to reward people. Those rewards may create the drive in demand for a variety of services that can be traded like tokens. Social games, for instance, can have complex reward systems. These currency systems have their own sets of value that may help Facebook make a significant return on the investment it is making in opening its API.












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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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But do service providers like Facebook really have any other option? The need is for better distribution, not just to the browser but to apps of all varieties on mobile devices, tablets and other platforms.



The bet they are making is that they can offer free APIs to developers. Those developers spread Facebook to the far reaches of our distributed economy. Over time, Facebook can leverage all that data and make a profit, too.



That can be a risky bet. Asay points to David Hansson of 37Signals, a skeptic of Facebook's strategy.



Hansson writes:



"Maybe Facebook just needs to mature, you say. If we give them just a few more years, the profit fairy might drop by and sprinkle her billions all over Facebook and its shareholders. I call fat chance.
Facebook has been around for seven years. It has 500 million users. If you can't figure out how to make money off half a billion people in seven years, I'm going to go out on a limb and say you're unlikely to ever do."


Asay goes on to point out that it's how companies parse the data that determines success. Twitter, for instance, now has its own URL shortener to track all kinds of information across the Web. That's a big deal for advertisers who are trying to define the value of advertising through an activity stream.



Next Big Future compares Facebook to Google. Facebook, from their point of view, has a long way to go:



.

...Currently, Google makes fourteen times as much revenue per impression as Facebook. Currently, Facebook has 7.07% of Internet traffic. To increase revenue by 14 times, they would need to serve 98% of today's web traffic. Admittedly, web traffic will increase but it still requires Google to push less than 7% of Facebook traffic to equal the same revenue.



The reason for the lower revenue per impression is that people surf Facebook for friends and social and not to buy. That is why Facebook Marketplace failed.



What may set Facebook apart is the data that comes with social interactions. That can sometimes be converted more easily to virtual currency than real cash. Gestures provide ways to reward people. Those rewards may create the drive in demand for a variety of services that can be traded like tokens. Social games, for instance, can have complex reward systems. These currency systems have their own sets of value that may help Facebook make a significant return on the investment it is making in opening its API.












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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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But do service providers like Facebook really have any other option? The need is for better distribution, not just to the browser but to apps of all varieties on mobile devices, tablets and other platforms.



The bet they are making is that they can offer free APIs to developers. Those developers spread Facebook to the far reaches of our distributed economy. Over time, Facebook can leverage all that data and make a profit, too.



That can be a risky bet. Asay points to David Hansson of 37Signals, a skeptic of Facebook's strategy.



Hansson writes:



"Maybe Facebook just needs to mature, you say. If we give them just a few more years, the profit fairy might drop by and sprinkle her billions all over Facebook and its shareholders. I call fat chance.
Facebook has been around for seven years. It has 500 million users. If you can't figure out how to make money off half a billion people in seven years, I'm going to go out on a limb and say you're unlikely to ever do."


Asay goes on to point out that it's how companies parse the data that determines success. Twitter, for instance, now has its own URL shortener to track all kinds of information across the Web. That's a big deal for advertisers who are trying to define the value of advertising through an activity stream.



Next Big Future compares Facebook to Google. Facebook, from their point of view, has a long way to go:



.

...Currently, Google makes fourteen times as much revenue per impression as Facebook. Currently, Facebook has 7.07% of Internet traffic. To increase revenue by 14 times, they would need to serve 98% of today's web traffic. Admittedly, web traffic will increase but it still requires Google to push less than 7% of Facebook traffic to equal the same revenue.



The reason for the lower revenue per impression is that people surf Facebook for friends and social and not to buy. That is why Facebook Marketplace failed.



What may set Facebook apart is the data that comes with social interactions. That can sometimes be converted more easily to virtual currency than real cash. Gestures provide ways to reward people. Those rewards may create the drive in demand for a variety of services that can be traded like tokens. Social games, for instance, can have complex reward systems. These currency systems have their own sets of value that may help Facebook make a significant return on the investment it is making in opening its API.












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A Sage of Balakong by ~ GAB ~


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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A Sage of Balakong by ~ GAB ~


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


benchcraft company portland or

Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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A Sage of Balakong by ~ GAB ~


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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I have been on a hunt to find ways to make money online. I wasn't after a get rich quick scheme or "easy" money, I was willing to work hard for my money. This is when I came across Helium.

Helium.com is a knowledge for the people by the people type of website. You write what you know (hopefully, though it appears that not all do this) and the idea behind it is you build Helium and it's article database while at the same time making money through revenue sharing. The idea was instantly appealing to me. I figured I could do that! Well, here is the full scoop on Helium.com, how it works, how you make money, features, and potential.

Write
First, Helium has you write. There are thousands of topics to choose from. It is easy to find something to write on. You just pick a title in a category that interests you and write. Write what you know, write what you want to research about, write it all. Their site is easy to use, easy to navigate, and their system is easy to write into. Click the publish button and you are published. Here is the big thing you need to know. There are often several people who write under the same title (sometimes even dozens or hundreds depending on the title popularity). Therefore the member rating becomes very important to you.

Rate.
After you publish your article you will be sent to a rate page. This gives you two articles side by side to compare. You choose which of the two is better and by how much. Then you compare another article to the one you choose as best. Through this process Helium rates the articles from one to how many ever there are in the title. What this means to the writer is, the higher up you are on the list the more views you are likely to get. There is some belief that you have to rate in order for your articles to be rated. I don't know if this is true, but it often feels like it is true.

Getting Paid.
Making money with Helium isn't that easy. You are given what Helium calls a "significant amount" of the advertising money that Helium makes. You are paid according to how many views, how highly your article is rated, and how much money Helium brings in. However, Helium never tells you how many views you have, nor how much money they are making. You have no real way of knowing which articles will make money and when they will do that (since you have so little data to work with). However, you will begin to see money added to your account, penny by penny. It is a very slow trickle. Some articles will make a dollar in one month, others one penny, and still others, nothing.

Once you have reached twenty five dollars you can request a payment. Payment is sent via PayPal at the beginning of the following month. A few claim that Helium has been kicking people off who have been accused of plagiarism right before they were going to get large sums of money. I have seen no real evidence of that and figure that if they did get kicked off without payment due to plagiarism, they probably did the horrible deed and paid the price.

Other Features of Interest.
Making money on Helium is often a slow process. However they have two options that can make it faster (three if you are a college student). There are contests that run. You write on the topics that they suggest. Get rated. Get positive points when you are in the top 50%, and negative points for the bottom 50%. Your points for the contest are then added up and the top six get money. This changes every now and again to mix things up. But each contest usually has 25 articles. One strategy is to write as much as you can and see how it does for you. This seems to be a strategy many people employ and many do well with. If you are a college student (with a college e-mail address that ends with .edu) then you can also participate in their college writing contests which have some very large rewards.

The other interesting feature is the marketplace. This is where you can submit your articles to topics that magazines and or other publishers are seeking articles for. This has the potential to make you money and get you published. I haven't found a topic that I would like to write on here, but it is growing each month and appears to be gaining popularity among publishers.

The Add Up
Pennies don't make much, so in order to make a lot of money you have to have a ton of articles. However, this is possible. In theory once you had a lot of articles it could be a semi-passive income (you would make money with little work and little effort). Your articles make you money as long as you have an active account (which is done by posting one or more articles every 180 days). So, you could make money while writing one article a month (or every six months). This is appealing, and in theory can be done. I have not yet reached a large enough base of articles to do this, however each month I have made more money (though just pennies) then the month before.

If participating in the market place or the contests you could make a decent sum of money now and still continue to get pennies from your articles in the future. I won second place on one contest ($25) and those articles continue adding to my pennies each month.

Helium.com isn't an easy way to make money, however there is some money to be made if you have the desire to work at it, enjoy writing (and with the titles prompting you to write they make easy warm ups!), or you are looking for a simple way to grow a semi-passive income over the years ahead it looks like this is a great way to go. Helium has been around for a year now and show no signs of going or even slowing. If it sounds good to you, get on board and start your pennies rolling in today!


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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Bill Simmons on breaking <b>news</b> in a Twitter universe » Nieman <b>...</b>

A brief treat for sports fans and future-of-media junkies: Bill Simmons' column at ESPN.com about his accidental tweeting last week about Patriots wide receiver.

Fox <b>News</b> Gets Best Ratings Since Election Night 2008 With Miner <b>...</b>

Fox News' Day 2 miner rescue coverage (the final rescue from 8:15-9pmET) propelled the network to its best ratings since Election Night 2008. Fox News also beat broadcast networks FOX and NBC during that time period in total viewers.

Wii Remote/Motion Plus combo dated Wii <b>News</b> - Page 1 | Eurogamer.net

Read our Wii news of Wii Remote/Motion Plus combo dated.


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