web internet marketing

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

In an informal class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter poll, we asked our friends working at or running small and medium-sized businesses not what they could do for the class='blippr-nobr'>Internetclass="blippr-nobr">Internet, but what the Internet could do for them.

We heard responses that ranged widely, running the gamut from social media marketing tools to internal team communications. Here’s a list of great resources for SMBs that meet some of the most pressing needs you experience as a business owner or entrepreneur.

Best of all, every single one of these tools can be used free of charge (some have paid options for larger businesses or for those that need more features). And all of them are web-based; that means you won’t have to install software, worry about cross-platform compatibility, take up any of your own system’s resources or have to leave work when you leave your own PC.

If you have other tools you love using that you think other SMBs could benefit from, please let us know about them in the comments.

2 Internal Chat Tools

When you want to get your employees or clients together to brainstorm, make decisions or simply run your business, instant messaging can be a huge time-saver — especially if you’re working with a distributed team or out-of-town clients and vendors. While we love programs like class='blippr-nobr'>Skypeclass="blippr-nobr">Skype for business chat and conference calls, it may not be installed on every machine you have to use. These web-based group chat programs solve that problem.

Zoho’s web-based chat client allows you to create and chat with groups. You can easily share your desktop with co-workers, and you can integrate your calendar for quick appointment or meeting scheduling. Best of all, Zoho’s IM service also supports all kinds of IM clients, including Yahoo and class='blippr-nobr'>AIMclass="blippr-nobr">aim.

Another good online group chat service is Gixaw. With this service, you can create a unique URL for chatting with your group. You can share files, create multiple “rooms” for different projects or departments, and even search through chat history.

2 Task Management Tools

As your business and number of employees grow, you may need a central place for delegating tasks, monitoring progress and ensuring everything gets done correctly and on time.

HiTask is a free, web-based task management tool perfect for SMBs. It has a user-friendly, easy interface for your to-do lists and for team or project management. With HiTask, you can work on recurring events, make assignments, sort tasks based on priority and more, all within a simple drag-and-drop UI.

Another great task management tool is RememberTheMilk. Don’t be fooled by its homemaker-ish name. This web app has been widely acclaimed over the past several years, and it works for individuals as well as small teams. RTM integrates with class='blippr-nobr'>Gmailclass="blippr-nobr">Gmail and Outlook, and the service has mobile apps for class='blippr-nobr'>Windowsclass="blippr-nobr">Windows, class='blippr-nobr'>Androidclass="blippr-nobr">Android, iPhone and BlackBerry.

8 Social Media Marketing and Monitoring Tools

One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites.

There are three great tools we’d recommend for pushing out updates to a variety of sites at once. All three have free, web-based services, and they’re great for working with teams, too. Depending on your specific needs and tastes, you could try out Hootsuiteclass="blippr-nobr">HootSuite, Seesmicclass="blippr-nobr">Seesmic and TweetDeckclass="blippr-nobr">TweetDeck.

If you want to see what people are saying about your company, your product, your location or your vertical in real time, try searching for relevant terms on Collecta or SocialMention.

You also have options for network-specific monitoring tools. To see how your tweets are performing, try CrowdBooster. And remember, Twitter’s official analytics product is coming soon, too. For Facebook, use that social network’s Insights dashboard for your business’s Facebook Page.

3 Bookkeeping Tools

When it comes to keeping your finances straight, there are also several free, online tools just right for SMBs.

You can try Numia.biz, accounting software made just for recording and processing small business transactions, including accounts payable, accounts receivable, bank balances and more. It also gives you forms for invoicing, purchases and bank reconciliation and allows you to set up customers and vendors.

The desktop version of QuickBooks is a standard feature of many SMBs. This web-based version of QuickBooks is free and perfect for the new or smaller business. You can use QuickBooks Online to create invoices, pay bills, track expenses and more.

Finally, MoneyTrackin’ is a free web app for simply and quickly tracking your revenue and expenses. You can also share budgets and collaborate with many people together on the same account. MoneyTrackin’ lets you control as many accounts as you need to and tag your transactions; the service is also available as a handy mobile web app.

5 Cloud-Based File Hosting Tools

For sharing and storing large files, class='blippr-nobr'>Google Docsclass="blippr-nobr">Google Docs will allow you to share a wide range of files — including PDFs, spreadsheets, images and much more — free of charge for the first 1024 MB. And believe us, it can take quite a while to get to 1024 MB of content. Google Docs files are easy to keep private and easy to share with others, including clients and team members. Plus, you’ll have a relatively stable company on your side, which isn’t necessarily the case when the startup hosting your files gets bought by Facebook and shuts its doors, for example.

However, if you’d rather go the small-web-company route, there are lots of options for moving large files around the Internet.

If you just need to e-mail a large file to another person, try YouSendIt, which lets you e-mail a link for downloading files up to 2 GB. If you’d like to permanently or semi-permanently store rather than just e-mail your files, you could try Esploded, which lets you create a free account, upload your files and create groups for sharing files. There’s also Dropboxclass="blippr-nobr">Dropbox, FilesAnywhere and Box.netclass="blippr-nobr">Box.net, all of which offer free and paid memberships, just depending on your business’s size and needs.

3 Hiring and Applicant-Tracking Tools

Last of all, as you grow, finding and hiring great new staff members becomes increasingly important and requires more of your attention — and likely greater organization.

Zoho Recruit is free for one person to use. It lets you schedule interviews, add and manage candidates, store resumes and publish job openings from within a simple but robust dashboard.

SmartRecruiters is hiring software that helps users create job ads and post them all over the web, including major job boards and social networks. You can consolidate all your applicants in one place, prescreen them online, share the best candidates with your co-workers or executives, schedule interviews and even rate the candidates all from within the app.

iKrut is an interesting free recruitment system. You can build your own recruitment microsite quickly; from there, you can list all your current job openings on this new career portal. Candidates visit the microsite to upload their résumés and cover letters for you to review. This all also allows for interview scheduling and organizing references. Microsites can be branded to match your own website, and the system has built-in messaging.

More Business Resources from Mashable:

- 10 Ways Business Leaders Can Turn Ideas Into Execution/> - 7 Tips for Building a Better Branded App/> - 9 Web Tools to Keep Your Business Running Smoothly During the Holidays/> - 5 iPhone Apps For Avoiding International Business Faux Pas/> - 7 Tips for Succeeding as a Social Media Strategist

Images courtesy of class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, in order of appearance, by danox, inlinguamanchester, esther17, tsevis, nhankamer, takashi, socialisbetter.

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Canadian Tech Conferences to Attend in 2011

We’ve rounded-up some Canadian tech-related conferences happening in 2011 that we thought you might like to attend.

“My first observation was the opportunity in Canada is far bigger than I expected — and I expected it to be huge. I think there’s just an enormous amount of upside in terms of businesses catching up with consumers, and unleashing a little more creativity on the web” – Google Canada, Country Director Chris O’Neill

Mesh Conference

When: May 25th – 26th 2011

Where: Toronto, Ontario

Mesh was founded by 5 esteemed individuals including ME Consulting’s Mark Evens and Mathew Ingram from GigaOm. This web conference is a venue for people to “connect, share and inspire” and its focus is on anything related to the web. Mesh looks at the way the web is “affecting the media, marketing, business and society as a whole”. As of today, Mesh has not announced its keynote speakers for this year but you can be sure it will be filled with workshops, panels and thought provoking conversations and presentations. We’ve heard nothing but good things about Mesh and it’ll likely be a worthwhile experience.

FITC Toronto 2011 – The Design & Technology Festival

When: May 2 – 4th 2011

Where: Toronto, Ontario

The FITC conference began as a Flash Festival, but over the last few years, it has evolved and branched out gradually adding more creative and technical presentations. FITC aims to “educate, challenge and inspire”and they’ve previously held 20 events over the last nine years in five countries. At the event, Flash, motion design, Flex and Air are the types of subjects you’ll learn about in the presentations. FITC prides itself on the quality of its handpicked speakers and additionally claims its “parties are legendary”. Sounds very intriguing.

CeC (Canada -e- connect)

When: February 2-4

Where: Toronto Ontario

The CeC conference was created by the Canadian tourism industry and mainly focuses on e-marketing within that industry. Any tourism business or organization can use this conference as a tool to learn more about using technology to market and gain sales. It also takes a look at opportunities, web trends and online successful campaigns. I’d go just for the speakers. They’ve grabbed three internet celebs to present this year; Amber Mac, Tara Hunt and Scott Stratten. If you’re in the tourism industry, I’d say this one is a must-go.

Confoo

When: March 9th-11th

Where: Montreal, Quebec

The Confoo conference held in Montreal, Quebec will be kicking off another coding conference in 2011. This conference won’t interest you unless you’re a coder interested on learning more about Java, .Net, PHP, Python and Ruby. But, if

you are a code-monkey you’ll likely have a lot to take away. Presenters will be walking the developers through programming solutions, security, content management systems, frameworks and databases. Confoo also promises a management portion that includes project management, referencing (SEO), web marketing analysis and social networking. Overall, this sounds like a great conference to attend if you rawk the code.

StartupCamp Montreal 7

When: January 20th, 2011

Where: Montreal, Quebec

Later this month, StartupCamp Montreal will be holding the seventh edition of its event for startup companies. If you’re involved in a startup, this conference will put you in contact with investors, fellow companies and can assist you in working out things like your business pitch. It will also feature speakers such as successful native-Canadian entrepeneur Perry Evans.

Mobile Camp Montreal

When: May 14th, 2011

Where: Montreal, Quebec

This year will be the first ever Mobile Camp Montreal and will focus on all things mobile. It’s still in its infancy although we spoke with the organizers this evening and they tell us they’re confident the event will be a success. “The idea is essentially to act as a central point for mobile enthusiasts, whether they’re into devices, apps, OS or marketing. We’ll have people come talk to us about which devices are the best, what to expect from 2011, where is mobile going, how to properly target the mobile market, how to advertise, how to track, etc etc” the event founder said via email. They’re looking for sponsorship and presenters if you’re inclined to help them pull it off.

This is not a complete list of Canadian conferences, just a few you should think about attending in this coming year. And if you know of a great tech conference in Canada, please give us a shout in the comments.

robert shumake

<b>News</b> Corp. Online Gaming Head Sean Ryan to Head Facebook&#39;s Social <b>...</b>

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, ...

Study: US Bumblebee Population in Sharp Decline - AOL <b>News</b>

The population of bumblebees in the United States is in a kind of free fall, dropping 96 percent over the past two decades, according to a new study that has scientists alarmed. Four species of bumblebees are in a rapid decline, ...

John Roberts switches to FOX <b>News</b> | Inside TV | EW.com

John Roberts, the veteran newsman who co-hosted CNN's American Morning for three years, is joining the competition. “We are excited to welcome Jo...

robert shumake

<b>News</b> Corp. Online Gaming Head Sean Ryan to Head Facebook&#39;s Social <b>...</b>

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, ...

Study: US Bumblebee Population in Sharp Decline - AOL <b>News</b>

The population of bumblebees in the United States is in a kind of free fall, dropping 96 percent over the past two decades, according to a new study that has scientists alarmed. Four species of bumblebees are in a rapid decline, ...

John Roberts switches to FOX <b>News</b> | Inside TV | EW.com

John Roberts, the veteran newsman who co-hosted CNN's American Morning for three years, is joining the competition. “We are excited to welcome Jo...

robert shumake

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

In an informal class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter poll, we asked our friends working at or running small and medium-sized businesses not what they could do for the class='blippr-nobr'>Internetclass="blippr-nobr">Internet, but what the Internet could do for them.

We heard responses that ranged widely, running the gamut from social media marketing tools to internal team communications. Here’s a list of great resources for SMBs that meet some of the most pressing needs you experience as a business owner or entrepreneur.

Best of all, every single one of these tools can be used free of charge (some have paid options for larger businesses or for those that need more features). And all of them are web-based; that means you won’t have to install software, worry about cross-platform compatibility, take up any of your own system’s resources or have to leave work when you leave your own PC.

If you have other tools you love using that you think other SMBs could benefit from, please let us know about them in the comments.

2 Internal Chat Tools

When you want to get your employees or clients together to brainstorm, make decisions or simply run your business, instant messaging can be a huge time-saver — especially if you’re working with a distributed team or out-of-town clients and vendors. While we love programs like class='blippr-nobr'>Skypeclass="blippr-nobr">Skype for business chat and conference calls, it may not be installed on every machine you have to use. These web-based group chat programs solve that problem.

Zoho’s web-based chat client allows you to create and chat with groups. You can easily share your desktop with co-workers, and you can integrate your calendar for quick appointment or meeting scheduling. Best of all, Zoho’s IM service also supports all kinds of IM clients, including Yahoo and class='blippr-nobr'>AIMclass="blippr-nobr">aim.

Another good online group chat service is Gixaw. With this service, you can create a unique URL for chatting with your group. You can share files, create multiple “rooms” for different projects or departments, and even search through chat history.

2 Task Management Tools

As your business and number of employees grow, you may need a central place for delegating tasks, monitoring progress and ensuring everything gets done correctly and on time.

HiTask is a free, web-based task management tool perfect for SMBs. It has a user-friendly, easy interface for your to-do lists and for team or project management. With HiTask, you can work on recurring events, make assignments, sort tasks based on priority and more, all within a simple drag-and-drop UI.

Another great task management tool is RememberTheMilk. Don’t be fooled by its homemaker-ish name. This web app has been widely acclaimed over the past several years, and it works for individuals as well as small teams. RTM integrates with class='blippr-nobr'>Gmailclass="blippr-nobr">Gmail and Outlook, and the service has mobile apps for class='blippr-nobr'>Windowsclass="blippr-nobr">Windows, class='blippr-nobr'>Androidclass="blippr-nobr">Android, iPhone and BlackBerry.

8 Social Media Marketing and Monitoring Tools

One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites.

There are three great tools we’d recommend for pushing out updates to a variety of sites at once. All three have free, web-based services, and they’re great for working with teams, too. Depending on your specific needs and tastes, you could try out Hootsuiteclass="blippr-nobr">HootSuite, Seesmicclass="blippr-nobr">Seesmic and TweetDeckclass="blippr-nobr">TweetDeck.

If you want to see what people are saying about your company, your product, your location or your vertical in real time, try searching for relevant terms on Collecta or SocialMention.

You also have options for network-specific monitoring tools. To see how your tweets are performing, try CrowdBooster. And remember, Twitter’s official analytics product is coming soon, too. For Facebook, use that social network’s Insights dashboard for your business’s Facebook Page.

3 Bookkeeping Tools

When it comes to keeping your finances straight, there are also several free, online tools just right for SMBs.

You can try Numia.biz, accounting software made just for recording and processing small business transactions, including accounts payable, accounts receivable, bank balances and more. It also gives you forms for invoicing, purchases and bank reconciliation and allows you to set up customers and vendors.

The desktop version of QuickBooks is a standard feature of many SMBs. This web-based version of QuickBooks is free and perfect for the new or smaller business. You can use QuickBooks Online to create invoices, pay bills, track expenses and more.

Finally, MoneyTrackin’ is a free web app for simply and quickly tracking your revenue and expenses. You can also share budgets and collaborate with many people together on the same account. MoneyTrackin’ lets you control as many accounts as you need to and tag your transactions; the service is also available as a handy mobile web app.

5 Cloud-Based File Hosting Tools

For sharing and storing large files, class='blippr-nobr'>Google Docsclass="blippr-nobr">Google Docs will allow you to share a wide range of files — including PDFs, spreadsheets, images and much more — free of charge for the first 1024 MB. And believe us, it can take quite a while to get to 1024 MB of content. Google Docs files are easy to keep private and easy to share with others, including clients and team members. Plus, you’ll have a relatively stable company on your side, which isn’t necessarily the case when the startup hosting your files gets bought by Facebook and shuts its doors, for example.

However, if you’d rather go the small-web-company route, there are lots of options for moving large files around the Internet.

If you just need to e-mail a large file to another person, try YouSendIt, which lets you e-mail a link for downloading files up to 2 GB. If you’d like to permanently or semi-permanently store rather than just e-mail your files, you could try Esploded, which lets you create a free account, upload your files and create groups for sharing files. There’s also Dropboxclass="blippr-nobr">Dropbox, FilesAnywhere and Box.netclass="blippr-nobr">Box.net, all of which offer free and paid memberships, just depending on your business’s size and needs.

3 Hiring and Applicant-Tracking Tools

Last of all, as you grow, finding and hiring great new staff members becomes increasingly important and requires more of your attention — and likely greater organization.

Zoho Recruit is free for one person to use. It lets you schedule interviews, add and manage candidates, store resumes and publish job openings from within a simple but robust dashboard.

SmartRecruiters is hiring software that helps users create job ads and post them all over the web, including major job boards and social networks. You can consolidate all your applicants in one place, prescreen them online, share the best candidates with your co-workers or executives, schedule interviews and even rate the candidates all from within the app.

iKrut is an interesting free recruitment system. You can build your own recruitment microsite quickly; from there, you can list all your current job openings on this new career portal. Candidates visit the microsite to upload their résumés and cover letters for you to review. This all also allows for interview scheduling and organizing references. Microsites can be branded to match your own website, and the system has built-in messaging.

More Business Resources from Mashable:

- 10 Ways Business Leaders Can Turn Ideas Into Execution/> - 7 Tips for Building a Better Branded App/> - 9 Web Tools to Keep Your Business Running Smoothly During the Holidays/> - 5 iPhone Apps For Avoiding International Business Faux Pas/> - 7 Tips for Succeeding as a Social Media Strategist

Images courtesy of class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, in order of appearance, by danox, inlinguamanchester, esther17, tsevis, nhankamer, takashi, socialisbetter.

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Canadian Tech Conferences to Attend in 2011

We’ve rounded-up some Canadian tech-related conferences happening in 2011 that we thought you might like to attend.

“My first observation was the opportunity in Canada is far bigger than I expected — and I expected it to be huge. I think there’s just an enormous amount of upside in terms of businesses catching up with consumers, and unleashing a little more creativity on the web” – Google Canada, Country Director Chris O’Neill

Mesh Conference

When: May 25th – 26th 2011

Where: Toronto, Ontario

Mesh was founded by 5 esteemed individuals including ME Consulting’s Mark Evens and Mathew Ingram from GigaOm. This web conference is a venue for people to “connect, share and inspire” and its focus is on anything related to the web. Mesh looks at the way the web is “affecting the media, marketing, business and society as a whole”. As of today, Mesh has not announced its keynote speakers for this year but you can be sure it will be filled with workshops, panels and thought provoking conversations and presentations. We’ve heard nothing but good things about Mesh and it’ll likely be a worthwhile experience.

FITC Toronto 2011 – The Design & Technology Festival

When: May 2 – 4th 2011

Where: Toronto, Ontario

The FITC conference began as a Flash Festival, but over the last few years, it has evolved and branched out gradually adding more creative and technical presentations. FITC aims to “educate, challenge and inspire”and they’ve previously held 20 events over the last nine years in five countries. At the event, Flash, motion design, Flex and Air are the types of subjects you’ll learn about in the presentations. FITC prides itself on the quality of its handpicked speakers and additionally claims its “parties are legendary”. Sounds very intriguing.

CeC (Canada -e- connect)

When: February 2-4

Where: Toronto Ontario

The CeC conference was created by the Canadian tourism industry and mainly focuses on e-marketing within that industry. Any tourism business or organization can use this conference as a tool to learn more about using technology to market and gain sales. It also takes a look at opportunities, web trends and online successful campaigns. I’d go just for the speakers. They’ve grabbed three internet celebs to present this year; Amber Mac, Tara Hunt and Scott Stratten. If you’re in the tourism industry, I’d say this one is a must-go.

Confoo

When: March 9th-11th

Where: Montreal, Quebec

The Confoo conference held in Montreal, Quebec will be kicking off another coding conference in 2011. This conference won’t interest you unless you’re a coder interested on learning more about Java, .Net, PHP, Python and Ruby. But, if

you are a code-monkey you’ll likely have a lot to take away. Presenters will be walking the developers through programming solutions, security, content management systems, frameworks and databases. Confoo also promises a management portion that includes project management, referencing (SEO), web marketing analysis and social networking. Overall, this sounds like a great conference to attend if you rawk the code.

StartupCamp Montreal 7

When: January 20th, 2011

Where: Montreal, Quebec

Later this month, StartupCamp Montreal will be holding the seventh edition of its event for startup companies. If you’re involved in a startup, this conference will put you in contact with investors, fellow companies and can assist you in working out things like your business pitch. It will also feature speakers such as successful native-Canadian entrepeneur Perry Evans.

Mobile Camp Montreal

When: May 14th, 2011

Where: Montreal, Quebec

This year will be the first ever Mobile Camp Montreal and will focus on all things mobile. It’s still in its infancy although we spoke with the organizers this evening and they tell us they’re confident the event will be a success. “The idea is essentially to act as a central point for mobile enthusiasts, whether they’re into devices, apps, OS or marketing. We’ll have people come talk to us about which devices are the best, what to expect from 2011, where is mobile going, how to properly target the mobile market, how to advertise, how to track, etc etc” the event founder said via email. They’re looking for sponsorship and presenters if you’re inclined to help them pull it off.

This is not a complete list of Canadian conferences, just a few you should think about attending in this coming year. And if you know of a great tech conference in Canada, please give us a shout in the comments.

robert shumake

robert shumake

<b>News</b> Corp. Online Gaming Head Sean Ryan to Head Facebook&#39;s Social <b>...</b>

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, ...

Study: US Bumblebee Population in Sharp Decline - AOL <b>News</b>

The population of bumblebees in the United States is in a kind of free fall, dropping 96 percent over the past two decades, according to a new study that has scientists alarmed. Four species of bumblebees are in a rapid decline, ...

John Roberts switches to FOX <b>News</b> | Inside TV | EW.com

John Roberts, the veteran newsman who co-hosted CNN's American Morning for three years, is joining the competition. “We are excited to welcome Jo...

robert shumake

<b>News</b> Corp. Online Gaming Head Sean Ryan to Head Facebook&#39;s Social <b>...</b>

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, ...

Study: US Bumblebee Population in Sharp Decline - AOL <b>News</b>

The population of bumblebees in the United States is in a kind of free fall, dropping 96 percent over the past two decades, according to a new study that has scientists alarmed. Four species of bumblebees are in a rapid decline, ...

John Roberts switches to FOX <b>News</b> | Inside TV | EW.com

John Roberts, the veteran newsman who co-hosted CNN's American Morning for three years, is joining the competition. “We are excited to welcome Jo...

robert shumake

There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else's tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this.

First, you should have considerable information that you can easily compile into a toolkit or e-book to sell. Whatever information you are including in your marketing product, make sure it is viable and relative information your customers can use and will find practical. Providing this information will carry you a long way when it comes to customer reviews and recommendations of your product.

Make sure any information that is not yours is documented properly and that you have permission to use it. When you start compiling the information, make sure it looks professional. Also, be sure the information is easy to read and understand. Bullet points, lists and step by step guides are very helpful for individuals interested in learning how to market a product.

Edit your e-book or toolkit several times as well as have another set of eyes read over it to make sure it is clear, concise, and understandable. The last thing you want is to provide confusing information and receive hundreds of emails that you don't have time to response to. Do it right the first time and you will receive more customers, positive reviews and constant cash flow.

There are a variety of software programs that can help you compile this information into a professional and easily read e-book or toolkit. Certainly, if you plan on selling and creating your own internet marketing product, you will want to make sure it is professional, organized, detailed and provides real and pertinent information to your customers.

Once you have created your own internet marketing product, you will want to have a way to get it out to the public. As a result, you will need a web page or a minipage that is dedicated to selling this product to customers. Generally, you can find a web hosting company that charges a small fee monthly that will register a URL for you and host your page.

Also, most have a web page builder program if you are not knowledgeable of building web pages and design. The most important aspects of this web page are reviews of the product and a purchase now button. You will want to make the checkout process as easy as possible because once customers have decided to buy; they want the process to be quick and easy. If not, you will likely lose a customer.

Additionally, you will want to have Paypal or another program such as this that accepts a variety of payment options in a wide range of currencies. This will allow you to market and sell your marketing guide to people worldwide.


robert shumake detroit

<b>News</b> Corp. Online Gaming Head Sean Ryan to Head Facebook&#39;s Social <b>...</b>

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, ...

Study: US Bumblebee Population in Sharp Decline - AOL <b>News</b>

The population of bumblebees in the United States is in a kind of free fall, dropping 96 percent over the past two decades, according to a new study that has scientists alarmed. Four species of bumblebees are in a rapid decline, ...

John Roberts switches to FOX <b>News</b> | Inside TV | EW.com

John Roberts, the veteran newsman who co-hosted CNN's American Morning for three years, is joining the competition. “We are excited to welcome Jo...

robert shumake

robert shumake detroit

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

In an informal class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter poll, we asked our friends working at or running small and medium-sized businesses not what they could do for the class='blippr-nobr'>Internetclass="blippr-nobr">Internet, but what the Internet could do for them.

We heard responses that ranged widely, running the gamut from social media marketing tools to internal team communications. Here’s a list of great resources for SMBs that meet some of the most pressing needs you experience as a business owner or entrepreneur.

Best of all, every single one of these tools can be used free of charge (some have paid options for larger businesses or for those that need more features). And all of them are web-based; that means you won’t have to install software, worry about cross-platform compatibility, take up any of your own system’s resources or have to leave work when you leave your own PC.

If you have other tools you love using that you think other SMBs could benefit from, please let us know about them in the comments.

2 Internal Chat Tools

When you want to get your employees or clients together to brainstorm, make decisions or simply run your business, instant messaging can be a huge time-saver — especially if you’re working with a distributed team or out-of-town clients and vendors. While we love programs like class='blippr-nobr'>Skypeclass="blippr-nobr">Skype for business chat and conference calls, it may not be installed on every machine you have to use. These web-based group chat programs solve that problem.

Zoho’s web-based chat client allows you to create and chat with groups. You can easily share your desktop with co-workers, and you can integrate your calendar for quick appointment or meeting scheduling. Best of all, Zoho’s IM service also supports all kinds of IM clients, including Yahoo and class='blippr-nobr'>AIMclass="blippr-nobr">aim.

Another good online group chat service is Gixaw. With this service, you can create a unique URL for chatting with your group. You can share files, create multiple “rooms” for different projects or departments, and even search through chat history.

2 Task Management Tools

As your business and number of employees grow, you may need a central place for delegating tasks, monitoring progress and ensuring everything gets done correctly and on time.

HiTask is a free, web-based task management tool perfect for SMBs. It has a user-friendly, easy interface for your to-do lists and for team or project management. With HiTask, you can work on recurring events, make assignments, sort tasks based on priority and more, all within a simple drag-and-drop UI.

Another great task management tool is RememberTheMilk. Don’t be fooled by its homemaker-ish name. This web app has been widely acclaimed over the past several years, and it works for individuals as well as small teams. RTM integrates with class='blippr-nobr'>Gmailclass="blippr-nobr">Gmail and Outlook, and the service has mobile apps for class='blippr-nobr'>Windowsclass="blippr-nobr">Windows, class='blippr-nobr'>Androidclass="blippr-nobr">Android, iPhone and BlackBerry.

8 Social Media Marketing and Monitoring Tools

One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites.

There are three great tools we’d recommend for pushing out updates to a variety of sites at once. All three have free, web-based services, and they’re great for working with teams, too. Depending on your specific needs and tastes, you could try out Hootsuiteclass="blippr-nobr">HootSuite, Seesmicclass="blippr-nobr">Seesmic and TweetDeckclass="blippr-nobr">TweetDeck.

If you want to see what people are saying about your company, your product, your location or your vertical in real time, try searching for relevant terms on Collecta or SocialMention.

You also have options for network-specific monitoring tools. To see how your tweets are performing, try CrowdBooster. And remember, Twitter’s official analytics product is coming soon, too. For Facebook, use that social network’s Insights dashboard for your business’s Facebook Page.

3 Bookkeeping Tools

When it comes to keeping your finances straight, there are also several free, online tools just right for SMBs.

You can try Numia.biz, accounting software made just for recording and processing small business transactions, including accounts payable, accounts receivable, bank balances and more. It also gives you forms for invoicing, purchases and bank reconciliation and allows you to set up customers and vendors.

The desktop version of QuickBooks is a standard feature of many SMBs. This web-based version of QuickBooks is free and perfect for the new or smaller business. You can use QuickBooks Online to create invoices, pay bills, track expenses and more.

Finally, MoneyTrackin’ is a free web app for simply and quickly tracking your revenue and expenses. You can also share budgets and collaborate with many people together on the same account. MoneyTrackin’ lets you control as many accounts as you need to and tag your transactions; the service is also available as a handy mobile web app.

5 Cloud-Based File Hosting Tools

For sharing and storing large files, class='blippr-nobr'>Google Docsclass="blippr-nobr">Google Docs will allow you to share a wide range of files — including PDFs, spreadsheets, images and much more — free of charge for the first 1024 MB. And believe us, it can take quite a while to get to 1024 MB of content. Google Docs files are easy to keep private and easy to share with others, including clients and team members. Plus, you’ll have a relatively stable company on your side, which isn’t necessarily the case when the startup hosting your files gets bought by Facebook and shuts its doors, for example.

However, if you’d rather go the small-web-company route, there are lots of options for moving large files around the Internet.

If you just need to e-mail a large file to another person, try YouSendIt, which lets you e-mail a link for downloading files up to 2 GB. If you’d like to permanently or semi-permanently store rather than just e-mail your files, you could try Esploded, which lets you create a free account, upload your files and create groups for sharing files. There’s also Dropboxclass="blippr-nobr">Dropbox, FilesAnywhere and Box.netclass="blippr-nobr">Box.net, all of which offer free and paid memberships, just depending on your business’s size and needs.

3 Hiring and Applicant-Tracking Tools

Last of all, as you grow, finding and hiring great new staff members becomes increasingly important and requires more of your attention — and likely greater organization.

Zoho Recruit is free for one person to use. It lets you schedule interviews, add and manage candidates, store resumes and publish job openings from within a simple but robust dashboard.

SmartRecruiters is hiring software that helps users create job ads and post them all over the web, including major job boards and social networks. You can consolidate all your applicants in one place, prescreen them online, share the best candidates with your co-workers or executives, schedule interviews and even rate the candidates all from within the app.

iKrut is an interesting free recruitment system. You can build your own recruitment microsite quickly; from there, you can list all your current job openings on this new career portal. Candidates visit the microsite to upload their résumés and cover letters for you to review. This all also allows for interview scheduling and organizing references. Microsites can be branded to match your own website, and the system has built-in messaging.

More Business Resources from Mashable:

- 10 Ways Business Leaders Can Turn Ideas Into Execution/> - 7 Tips for Building a Better Branded App/> - 9 Web Tools to Keep Your Business Running Smoothly During the Holidays/> - 5 iPhone Apps For Avoiding International Business Faux Pas/> - 7 Tips for Succeeding as a Social Media Strategist

Images courtesy of class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, in order of appearance, by danox, inlinguamanchester, esther17, tsevis, nhankamer, takashi, socialisbetter.

For more Business coverage:

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Canadian Tech Conferences to Attend in 2011

We’ve rounded-up some Canadian tech-related conferences happening in 2011 that we thought you might like to attend.

“My first observation was the opportunity in Canada is far bigger than I expected — and I expected it to be huge. I think there’s just an enormous amount of upside in terms of businesses catching up with consumers, and unleashing a little more creativity on the web” – Google Canada, Country Director Chris O’Neill

Mesh Conference

When: May 25th – 26th 2011

Where: Toronto, Ontario

Mesh was founded by 5 esteemed individuals including ME Consulting’s Mark Evens and Mathew Ingram from GigaOm. This web conference is a venue for people to “connect, share and inspire” and its focus is on anything related to the web. Mesh looks at the way the web is “affecting the media, marketing, business and society as a whole”. As of today, Mesh has not announced its keynote speakers for this year but you can be sure it will be filled with workshops, panels and thought provoking conversations and presentations. We’ve heard nothing but good things about Mesh and it’ll likely be a worthwhile experience.

FITC Toronto 2011 – The Design & Technology Festival

When: May 2 – 4th 2011

Where: Toronto, Ontario

The FITC conference began as a Flash Festival, but over the last few years, it has evolved and branched out gradually adding more creative and technical presentations. FITC aims to “educate, challenge and inspire”and they’ve previously held 20 events over the last nine years in five countries. At the event, Flash, motion design, Flex and Air are the types of subjects you’ll learn about in the presentations. FITC prides itself on the quality of its handpicked speakers and additionally claims its “parties are legendary”. Sounds very intriguing.

CeC (Canada -e- connect)

When: February 2-4

Where: Toronto Ontario

The CeC conference was created by the Canadian tourism industry and mainly focuses on e-marketing within that industry. Any tourism business or organization can use this conference as a tool to learn more about using technology to market and gain sales. It also takes a look at opportunities, web trends and online successful campaigns. I’d go just for the speakers. They’ve grabbed three internet celebs to present this year; Amber Mac, Tara Hunt and Scott Stratten. If you’re in the tourism industry, I’d say this one is a must-go.

Confoo

When: March 9th-11th

Where: Montreal, Quebec

The Confoo conference held in Montreal, Quebec will be kicking off another coding conference in 2011. This conference won’t interest you unless you’re a coder interested on learning more about Java, .Net, PHP, Python and Ruby. But, if

you are a code-monkey you’ll likely have a lot to take away. Presenters will be walking the developers through programming solutions, security, content management systems, frameworks and databases. Confoo also promises a management portion that includes project management, referencing (SEO), web marketing analysis and social networking. Overall, this sounds like a great conference to attend if you rawk the code.

StartupCamp Montreal 7

When: January 20th, 2011

Where: Montreal, Quebec

Later this month, StartupCamp Montreal will be holding the seventh edition of its event for startup companies. If you’re involved in a startup, this conference will put you in contact with investors, fellow companies and can assist you in working out things like your business pitch. It will also feature speakers such as successful native-Canadian entrepeneur Perry Evans.

Mobile Camp Montreal

When: May 14th, 2011

Where: Montreal, Quebec

This year will be the first ever Mobile Camp Montreal and will focus on all things mobile. It’s still in its infancy although we spoke with the organizers this evening and they tell us they’re confident the event will be a success. “The idea is essentially to act as a central point for mobile enthusiasts, whether they’re into devices, apps, OS or marketing. We’ll have people come talk to us about which devices are the best, what to expect from 2011, where is mobile going, how to properly target the mobile market, how to advertise, how to track, etc etc” the event founder said via email. They’re looking for sponsorship and presenters if you’re inclined to help them pull it off.

This is not a complete list of Canadian conferences, just a few you should think about attending in this coming year. And if you know of a great tech conference in Canada, please give us a shout in the comments.

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